Sierra, part of the TJ Maxx Family of Brands, will open its first Florida store in Jacksonville in the Riverplace Shopping Center, offering high-quality active, outdoor and lifestyle merchandise. Opening on May 30, the new location introduces a broad assortment of apparel, footwear and gear designed to support movement in all its forms, from daily athletish activities like walking, running errands or casual outdoor time to high-energy workouts and adventures.
Sierra helps enable a range of movement through quality brands, lower prices and an ever-evolving selection of merchandise designed for discovery. Shoppers can find apparel, footwear and gear at prices touted by the company as lower than at other stores.
Sierra will open its doors to the Jacksonville community with a grand opening celebration at 8 a.m. Saturday, May 30. Festivities will include a ribbon-cutting ceremony, Sierra-branded giveaways (while supplies last), and a DJ playing music during a hidden hang-tag activity featuring gift cards placed throughout the store. With a seasonal assortment from leading brands, the store encourages exploration while delivering standout value for a wide range of activities and intensity levels.
“We are excited to bring Sierra to the amazing Jacksonville community and are thrilled to expand our footprint to the state of Florida,” said Jill Tully, vice president of marketing at Sierra. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines. As the only off-price retailer dedicated to active and outdoor, we’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move.”
To celebrate its arrival in Jacksonville, Sierra will contribute to the community by donating $10,000 to a local charity.
The store will be located at 11111 San Jose Blvd., Suite 57, Jacksonville. Store size is 16,700 square feet.
Regular hours are 9:30 a.m. to 9:30 p.m. Monday through Saturday and 10 a.m. to 8 p.m. Sunday.
Sierra is currently hiring new full- and part-time store associates in Jacksonville. Go to jobs.tjx.com to learn more.
