PGA Golf Professional of the Year Jeff Kiddie, Teacher & Coach of the Year Kevin Weeks and PGA Golf Executive of the Year Bernie Friedrich headline the Class of 2023 PGA of America National Awards honorees. Among this year’s winners is Grace Hurley, director of sports retail at Ponte Vedra Inn & Club.
All 13 award recipients were announced at the 2023 PGA Show on Jan. 25 at the Orange County Convention Center in Orlando.
Here are the 2023 PGA of America National Awards Recipients:
Hurley is the 2023 PGA Merchandiser of the Year Award — Resort Category winner. The award recognizes PGA professionals who excel in business and merchandising for the promotion of golf.
Hurley’s merchandising philosophy is to create featured displays that tell a story throughout the golf shop. She and her team provide a customized shopping experience to everyone who walks through the doors.
She is a two-time winner of the North Florida Section PGA Merchandiser of the Year — Resort Category award (2021, 2022) and an Association of Golf Merchandisers Platinum Winner (2017, 2018).
She is a graduate of the University of Idaho PGA Golf Management Program, where she also played Division I Golf for the Vandals.
The formal National Awards ceremony is scheduled for November during the 2023 PGA Annual Meeting in Frisco, Texas. The Herb Graffis Award will be presented during the annual meeting content that week as well.