Ponte Vedra resident Lizzie Merritt is the author of “LIGHT: The New Psychology of Weight Loss” and “You Are A Miracle: How to Lose Weight and Love Your Body Too.”
Tell us about your business. What is your position and what are your responsibilities? I work for No BS Weightloss, a small company dedicated to personal coaching and helping women feel as amazing as they deserve.
I am a weight-loss coach. I meet with clients one-on-one most of the time. I also will occasionally host group membership calls for up to 350 people.
What do you like best about what you do?
Helping women release some of the pain they’ve been carrying around by judging themselves for their weight and assuming it’s their fault.
What is a typical day like for you?
Five to six hours on calls helping clients and following up with them. Also answering emailed questions and supporting our Facebook community.
Tell us about your background, especially as it applies to your career.
I have a master’s degree in education and two formal life coaching certifications. Both of these help me hold space for clients to allow them to uncover the obstacles getting in the way of their weight loss.
Are you from this area originally, or did you settle here from somewhere else?
I grew up in South Florida. My family moved here when I was in college. My husband is former military. When we met here in Jax, we knew we wanted to make Ponte Vedra home after he retired.
What do you like best about living here?
I can get outside and see the sky any day of the year. I love the weather and the open spaces.
How do you like to spend your free time?
Spending time supporting kids' high school activities, working out and researching my next book!
