Jacksonville Cultural Council debuts new brand identity


The Cultural Council of Greater Jacksonville debuted its new brand identity earlier this year, marking an era of renewed energy as the organization entered its 50th year of service to the community in 2023.
The updated visual identity replaces the organization’s previous logo, which was introduced in 2012. The new brand utilizes several symbolic visual elements:

  • The new logo features concentric “C” shapes, bringing the alliteration of the words “Cultural Council” to life while representing the ripple effect that the arts and culture have throughout the community.
  • The logo lockup incorporates the organization’s existing “More Art Culture” brand messaging, with flexibility to expand with specific examples of how more art and culture benefit the community — like engaging more people with the arts and culture sector, infusing beauty into more places through public art and attracting more business to Northeast Florida.
  • A refreshed color palette primarily uses purple, a color associated with creativity, enlightenment, imagination and inspiration; secondary colors in complementary shades of teal, green and blue reflect the spirit and natural beauty of Northeast Florida.
  • The typefaces used in the Cultural Council’s new brand are sleek and modern — emphasizing a bold new direction for the organization.

The Cultural Council developed the new brand in collaboration with Wingard, a Jacksonville-based marketing and communications agency, over a six-month period in 2022.
“Our More Art Culture rebranding stems from an abundance mindset, an outward expression of a renaissance in and through our organization,” said Diana Donovan, executive director of the Cultural Council. “We are optimizing our team and our platform to build a brand that instills confidence and collaboration across sectors to ignite Jacksonville's creative economy.”