United Way of St. Johns County, serving St. Johns and Putnam counties, has announced Carl Cricco as its new president and chief executive officer, ushering in a new era of strategic leadership. Cricco, whose extensive experience spans nonprofit leadership, marketing and fundraising, officially joined United Way on Nov. 4 and will play a pivotal role in driving the organization’s mission to create lasting community impact.
Cricco joins United Way following his tenure as CEO of K9s for Warriors, where he led the nonprofit through its most successful fundraising year in history. Prior to his leadership at K9s for Warriors, Cricco served as senior vice president of sales and marketing at the 9/11 Memorial and Museum in New York. In this role, he consistently exceeded annual revenue goals, launched and expanded the marketing department and oversaw 90% of the organization’s annual revenue.
“We are thrilled to welcome Carl,” said Bobby Crum, chair of the United Way of St. Johns County Board of Directors. “His visionary leadership will unite our community in making lasting, transformative impacts.”
Before becoming CEO at K9s for Warriors, Cricco served as the chief marketing and development officer, where he developed innovative strategies that heightened the organization’s national visibility and donor profile. His passion for service and commitment to helping those in need will continue as he transitions to United Way.
Under Cricco’s leadership, United Way of St. Johns County will remain focused on mobilizing the community to action, ensuring that everyone has the opportunity to thrive. His experience in nonprofit leadership, marketing and development positions him to lead United Way into its next phase of growth and innovation.
“As the new president and CEO of United Way of St. Johns County, I am honored to join an organization with such a deep commitment to improving the lives of our community members,” said Cricco. “Together with our dedicated partners, donors and volunteers, we will continue to tackle the most pressing challenges, support families in need and create lasting, positive change across St. Johns and Putnam counties. I am excited to lead United Way in building a stronger, more resilient community where everyone has the opportunity to thrive."
United Way of St. Johns County brings together agencies, businesses, organizations, faith-based groups, government and individuals to focus on the community problems that matter most. Partners share the vision and have the energy, passion, expertise and resources to get the work done.
For more than 65 years, United Way of St. Johns County has improved lives and built a strong, healthy community by strategically investing in quality programs, building partnerships, advocating for better policies, engaging the community and leveraging resources. Success is measured not by dollars raised, but by lives improved and changed.
