Jacksonville Beach resident Clayton Pritchard is CEO and marketing lead for Olivine Marketing.
Tell us about the acquisition of Olivine Marketing.
Olivine Marketing was founded in San Francisco in 2016 by Ashley Wilson and later scaled with co-founder Raechel Lambert, who joined in 2018.
Over about a decade, they built it into one of the most recognized B2B product marketing agencies in the country, growing to $2 million in annual revenue, working with clients like LinkedIn, Meta, ServiceNow, Twilio and Envoy, helping launch roughly 60 products and earning a 4.9 out of 5 rating on Clutch, where they’ve been recognized as a top product marketing agency. 50Pros named them a top firm as well.
Almost all of that growth came through word of mouth, which tells you a lot about the quality of the work. The origin of the deal is actually a pretty good story. Raechel asked me almost on a whim if I’d want to buy the agency, and the more we talked, the more it made sense. They were intentional about finding someone who understood the craft and the culture rather than just selling to private equity. I had worked with Olivine as a contractor and with Ashley at Momentum, so there was already a lot of trust there.
I did a trial run leading the business in fall 2025; it went well, and we made it official. We announced publicly on April 21, and it’s been a really exciting few weeks since then.
Tell us about your background.
I grew up in Sanford, Florida, in the Orlando area, and studied marketing at UCF. While I was a student, I got my start through some early marketing roles at Orlando companies, which gave me a really practical foundation before I even graduated.
After school, my career eventually took me out to San Francisco, where I spent about nine years working in the tech industry. I held product marketing roles at LinkedIn, Meta and Twitter and was the first marketing hire at two B2B SaaS startups, including Momentum, which was acquired by Salesforce earlier this year.
I’ve also had the chance to share what I’ve learned through speaking at Product Marketing Alliance summits and on their podcast, which has been a great way to stay connected to the broader product marketing world.
The common thread through it all has been the same kind of work: figuring out who a company's customers are, what they actually care about and how to talk about a product in a way that makes people want to buy it. That’s what I get to do every day at Olivine now.
What do you like best about what you do?
Honestly, I love that it’s equal parts strategy and storytelling. Product marketing is really about understanding what customers need and figuring out how to show them that your product solves their problem better than anything else. There’s a real craft to getting that right.
I also love that every client is different. We work with technically complex companies across A.I., fintech, cybersecurity, developer tools and health care technology, and helping those companies find clear, differentiated messaging that actually resonates with buyers is genuinely interesting work.
Every client brings a different challenge, and I find that variety energizing. Something I think about a lot right now is how A.I. is actually making this kind of work more important, not less. If every company runs its messaging through A.I., they're all going to sound the same because it’s all coming from the same place. Generic isn’t going to offend anyone, but it’s not going to attract anyone either. The companies that stand out are the ones willing to take smart risks with their messaging, and that still takes real human judgment.
What is a typical day like for you?
We're a remote-first team at Olivine, so my day doesn’t look like a traditional office setup.
I usually start with client work, whether that’s reviewing research, working through a positioning project or giving feedback on something the team has put together. Just the other day, I spent part of my morning conducting a customer interview for one of our clients to understand why someone decided to buy from them. That kind of research is really the foundation of everything else we do, the personas, the messaging, the competitive battlecards, the sales decks. We have set meeting times to keep the team connected across time zones, since we have team members and clients across the U.S., in Europe and as far as Italy, the U.K. and Australia.
Outside of that, it’s a mix of client conversations, managing the team and thinking about where we’re taking the business. Honestly, no two days are the same, which suits me pretty well.
What brought you to the community?
I’m originally from Sanford, so Florida has always felt like home, but my career took me out to San Francisco for about nine years. After COVID, when we were able to work remotely, my wife, Christina, and I decided to look into other cities because of the high cost of living in San Francisco, even though there were definitely things we loved about the area.
However, we wanted to be thoughtful in our search for a new home. We actually tested six other cities before landing here: Indianapolis, Pittsburgh, Chicago, Denver, Salt Lake City and Virginia Beach.
Each one had something going for it, but none of them felt quite right. What brought us to Jacksonville Beach was wanting to be closer to our families on the East Coast, mine in Orlando, and Christina’s in Charlotte and Pittsburgh, and wanting to be at the beach. Christina finds the sound of the waves really calming, and honestly, that ended up being a bigger factor in our decision than either of us expected.
We’ve been here for three years now, and about a year ago, we bought our house and made it our permanent home. We’re not going anywhere.
What do you like best about living here?
The laid-back lifestyle, honestly. Christina and I love that we can golf cart to the beach or to dinner. It’s a great mix of beach life with a big enough city nearby.
We’re also both sports fans, so having at least one professional sports team was a must for us. Being closer to family has made a big difference, too. I can easily get down to Orlando to see my family, and it’s much easier for Christina to get up to see hers.
Beyond the personal stuff, I’ve been impressed by the business community here. Jacksonville is genuinely growing, and there’s real energy around entrepreneurship and tech. I’d love to see more venture capital make its way here because I think the talent exists; it just needs more support to build the kinds of companies that put a city on the map.
How do you like to spend your free time?
I’m a big sports fan, probably to a fault. UCF football is a big deal for me, and I follow the NBA closely. I’ve got a soft spot for the Golden State Warriors from my years in the Bay Area and the Orlando Magic from growing up in Central Florida, which makes for some interesting conversations depending on how both teams are doing.
I also play beach volleyball through Jax Fray, which I’ve been doing for a couple of years now with a good group of friends. It’s been a really fun way to get outside and meet people here. And I try to actually take advantage of living at the beach, which sounds obvious, but after nine years in San Francisco, it still doesn’t get old.
What’s next for you and Olivine Marketing?
Honestly, things are going really well right now. I came in with a goal of 20% revenue growth this year, which I thought was reasonable given that I was learning the business while also running it. We’re actually tracking closer to 40% growth right now, so that’s exciting.
A big focus for me is turning project-based work into longer-term client relationships, because the best outcomes for our clients happen when we’re working together over time, not just on a one-off project.
Long-term, I really want Olivine to be the go-to B2B product marketing agency for tech companies, especially in technical categories like A.I., where clear messaging is genuinely hard to get right. We’ve got the track record, the team and the recognition from Clutch and 50Pros to back that up.
And I’m excited to grow a company with an international customer base, including LinkedIn, ServiceNow and Twilio, right here at the Beaches.
