A newly transformed Fan Shop at THE PLAYERS

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The PGA TOUR Fan Shop at THE PLAYERS has been completely transformed, offering fans an immersive shopping experience like never before. The space is designed to engage and excite with new fixtures, custom-made furniture, a refreshed layout and even a live DJ. More than just a place to shop, it’s a destination in itself. And pro tip: it has the best AC on the golf course, perfect for fans looking to cool down!

As always, the shop will offer the best selection of your favorite gear, with an exciting array of product debuts, curated brand collections, specialty items and local brands, including exclusive special-edition products.

Did you know? Last year, the tournament sold more than 49,000 hats!

Notable brands this year include: 

  • LaFarve 
  • Sugarloaf Social  
  • Good Good Golf  
  • Ellsworth and Ivey  
  • Blue 84 
  • Rhoback

The Fan Shop will be open to the public the weekend before the tournament so that the community can check out the unique merchandise collection and purchase commemorative items and apparel. The shop will be open 10 a.m. to 4 p.m. Friday (March 7), Saturday (March 8) and Sunday (March 9).