In 2024, Jacksonville welcomed more than 8 million visitors, resulting in an estimated economic impact of $7.4 billion to the local economy. These findings were revealed in the Economic Impact and Tracking Report, commissioned by Visit Jacksonville and funded by the Duval County Tourist Development Council.
The report, conducted by Tallahassee-based Downs & St. Germain Research, surveyed more than 2,700 visitors and focused on their economic impact and characteristics. Overnight visitors, those staying in hotels or with friends and relatives, accounted for $4.1 billion in direct spending on restaurants, attractions, activities, rental cars and more.
“These numbers are a testament to the strength of Jacksonville’s tourism industry and its significant contribution to our local economy,” said Michael Corrigan, president and CEO of Visit Jacksonville. “We are proud to welcome millions of visitors each year who experience our vibrant city and support local businesses.”
“This report highlights the incredible potential of Jacksonville's tourism industry,” said Carol Brock, Duval County Tourist Development Council executive director. “We are dedicated to continued investment and collaboration within our community to elevate Jacksonville as a premier destination and attract even more visitors in the future."
Nearly 5 million guest rooms were sold in local hotels during the fiscal year 2024, generating bed tax collections of $31.5 million. This influx of visitors supported 56,900 jobs in Duval County and generated almost $2.8 billion in wages.
Additionally, visitors contributed to local taxes, saving each Duval County household an estimated $540 in taxes for 2024.
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The full FY2024 Economic Impact and Visitor Tracking Report is available on the Research and Development Information page on VisitJacksonville.com.
