Vizergy celebrates 20 years of business

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Jacksonville-based digital marketing company Vizergy is celebrating 20 years of business this year, and to commemorate its two decades of success, the company hosted an anniversary party for its employees last month in Ponte Vedra Beach.

“The staff was really excited about the 20-year milestone and the marketing department wanted to create an event,” said Vizergy CEO Joe Hyman, who has been a Ponte Vedra resident for the past 15 years. “Our company, we’re really into events, employee celebrations and company culture, so I said, ‘That sounds like a great idea. I’ll get behind it.’”

Held Aug. 11 at Fantasy Farms, the luau-themed party offered employees a chance to come together and celebrate their collective achievements since the company’s founding in 1998. 

Initially called Secure-Res, Vizergy offers online marketing services and tools to businesses in the hospitality industry. Originally conceived as a software to assist hotels in securing online reservations, the company evolved over time to match the changing landscape of the digital age, and in 2007 was given its current name.

“We rebranded from Secure-Res — which seemed more like just a reservations company — to Vizergy, a name that was a little more unique and that we could align with the breadth of services that we were providing to our clients,” Hyman explained. “Today, we have a vast platform that we call the Vizergy Marketing System, and it’s really an all-inclusive ecommerce platform for the hospitality industry, where they can manage their website, analytics and reputation.” 

Among Vizergy’s various offerings are web design services, reservation services, search engine optimization tools, social and online media assistance, email marketing services and more. Today, the company serves more than 1,400 clients in more than 20 countries, including local businesses like the Ponte Vedra Inn & Club and One Ocean Resort & Spa, as well as internationally recognized brands like Hard Rock International, Marriott, Hyatt and The Melting Pot.

But while his company has certainly come a long way over the years, Hyman said his primary focus remains on the future, which he said will hopefully include expanding Vizergy’s international client base to include more chain restaurants and hospitality spas.

“I really think about where we’re going in the next five years, 10 years and try to look forward, and not back,” he said. “I’m excited about the future, and that’s really where I keep my eye.”