A Ponte Vedra-based public relations agency, Vagus PR, has been recognized among the best in the animal health care industry at the Veterinary Meeting & Expo (VMX) 2024. Vagus PR has received a Gold VETTY Award in the New Product Launch category for OraStripdx's Integrated New Product Marketing Launch Campaign. OraStripdx is the world's first and only diagnotic test that detects periodontal disease in cats and dogs.
The North American Veterinary Community (NAVC) recently announced the winners of its 2023 VETTY Awards program, which is dedicated to annually recognizing marketing excellence in the animal health care industry. Veterinary industry nonprofit and for-profit organizations and agencies throughout the globe were invited to submit their projects for consideration during the awards program.
“We are proud of the amazing work that those in marketing and advertising are accomplishing in the animal health care industry,” said NAVC CEO Gene O’Neill. “This year’s entries proved beyond excellent, showcasing many of the advancements in animal medicine, a deeper understanding of the animal health audience, developments in technology and memorable creative campaigns. The VETTY Awards entrants play an important role in helping animals everywhere live longer, better quality lives.”
The NAVC, the world’s leading not-for-profit dedicated to supporting the global veterinary health community, introduced the VETTY Awards competition in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry. It has rapidly grown to be a prestigious awards program, pulling entries from around the world and recognizing the best in marketing animal health care products, programs and services.
This year’s participation reached record numbers. Entries consisted of advertising, public relations, digital, social, design, events, promotions, educational materials and other projects developed to promote animal health industry contributions designed to keep those furry, feathered and scaly friends healthy and happy.
From Jan. 13 to 17, Vagus PR was among the VETTY Awards winners recognized during VMX 2024, the world’s largest gathering of veterinary industry professionals. VMX, which takes place at the Orange County Convention Center in Orlando, offers more than 1,000 hours of continuing education and program tracks over the course of five days for veterinary professionals. It features one of the largest veterinary industry expos in the world.
“We are proud to recognize the impact that Vagus PR has made in the animal health care industry,” O’Neill said. “VETTY Awards winners like Vagus PR are truly the ‘best of show’ and capture the talent and creativity across our industry in supporting the veterinary profession and promoting products and services that improve the lives of animals.”
To learn more about the VETTY Awards or to see a full list of winning entries, go to thevettys.com. For more information about NAVC, go to navc.com.
