Benchmarks of Success: A look at major career developments in the area

A look at major career developments in the area.

Husk named to prestigious list

Melanie Husk, senior vice president and chief consumer officer of Baptist Health, was recognized by Becker’s Hospital Review on its 60-strong list of hospital and health system chief marketing officers to know. The prestigious list honors “bold, strategic thinkers” who drive marketing, communication and brand development within their respective organizations.

Husk joined Baptist Health in 2006 and has more than 40 years of experience in marketing leadership roles. As chief consumer officer, she leads marketing, communications, digital strategy, advertising, social responsibility and community-based initiatives for the thriving health system that provides top-quality care and services to 750,000 people annually in Northeast Florida and Southeast Georgia.

Baptist Health is committed to improving patient experiences and making it easier for people to connect with the health system about their health and wellness needs. The organization builds on this commitment through digital initiatives such as the My Baptist Chart online patient portal and HealthPlace On Demand, which makes online doctor’s visits accessible to patients 24/7, as well as by investing in community impact projects such as Blue Zones Jacksonville and the Emerald Trail, a 30-mile walking and bicycling path linking 14 neighborhoods with downtown Jacksonville.

Root named director of marketing

Katie Root has joined the bestbet executive team as the new director of marketing. In this role, Root will spearhead strategic marketing and business development efforts across the company's three locations in Jacksonville, Orange Park and St. Augustine.

She brings more than 15 years of experience in entertainment marketing, including leadership roles with The Atlanta Hawks and State Farm Arena, as well as The St. Augustine Amphitheatre and Ponte Vedra Concert Hall. Her extensive experience positions her as a seasoned professional in entertainment marketing, supported by her deep insights into consumer behavior and market trends. Her track record reflects her ability to contribute effectively to this dynamic industry.

She can be reached at KatieR@bestbetjax.com.

Ford joins real estate firm

Mark Ford has joined Berkshire Hathaway HomeServices Florida Network Realty at its Ponte Vedra/Nocatee office. Ford brings a wealth of experience shaped by his military and law enforcement background, reflecting his unwavering dedication to discipline and ethical practices.

His journey includes valuable insights gained as the owner of a veteran-owned small business, highlighting his expertise in sales and business.

Ford can be reached at 904-789-0235 and mark.ford@floridanetworkrealty.com or mford.floridanetworkrealty.com.

The Ponte Vedra/Nocatee office, located at 333 Village Main St., Suite 670, Ponte Vedra Beach, is managed by Holly Hayes, who can be reached at 904-802-0432, Holly.Hayes@FloridaNetworkRealty.com and floridanetworkrealtycareers.com.

Sanchez joins real estate firm

Paola Sanchez has joined Berkshire Hathaway HomeServices Florida Network Realty in its Ponte Vedra/Nocatee office, bringing with her a wealth of experience from her diverse background.

Formerly a sales assistant at Ja-Ru, Inc., Sanchez seamlessly transitions into her new role.

Having previously made significant contributions to the PR and communications sector in Miami, Sanchez is well-versed in effective communication and relationship-building – skills that are essential in the world of real estate.

A graduate of Florida International University, Sanchez holds a degree in International Business, demonstrating her dedication to education and a global perspective. She is also bilingual and fluent in Spanish. 

Sanchez can be reached at 786-334-8829 and Paola.Sanchez@floridanetworkrealty.com or PSanchez.floridanetworkrealty.com.

The Ponte Vedra/Nocatee office, located at 333 Village Main St., Suite 670, Ponte Vedra Beach, is managed by Holly Hayes, who can be reached at 904-802-0432, Holly.Hayes@FloridaNetworkRealty.com and floridanetworkrealtycareers.com.

— Compiled by Shaun Ryan